Taps convert better than paragraphs. Instagram gives you four official patterns — creatorDM maps each one to an automation.
1. Buttons on a message
On Send Message, add up to three buttons. A button can open a website (checkout, calendar, your link-in-bio) or jump to the next node.
Keep labels to a couple of words: Shop, Book a call, I followed.
2. Quick Replies
Quick Replies sit as pills under a message. Tapping one sends that text and continues the branch. Use them for “Tell me more / Maybe later”, not for checkout.
3. Ice Breakers
New automation → Ice Breakers. Up to four suggested questions on a new Instagram conversation (“What’s in stock?”, “Where do I watch the live?”). Going Live publishes them to that Instagram account.
4. Persistent Menu
New automation → Persistent Menu. This is the ☰ list that stays on the chat: Shop, Support, Book. Going Live writes Instagram’s persistent menu for that account.
Only one live menu and one live ice-breaker set should be published per Instagram account — the latest live automation wins.