Instagram lets an AI close the sale while you shoot the next Reel.

Instagram lets a sales assistant answer size, stock, and booking questions at 2am

How this actually works

Instagram lets an AI close the sale while you create.

Size, stock, booking, returns — answered from your catalog, not a generic chatbot.

Once the conversation is open, Instagram lets your integration send the next messages. That is enough for an assistant that knows products, FAQs, and calendar slots.

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Official Meta login · never your Instagram password · Meta Business Partner-style APIs

How to set it up